Found in coffee shops all across the country... or garbage.
You hand out your business card. Someone says, "thanks". You leave. They toss in garbage.
I wanted to postpone that cycle. They say "THANKS", these are cool. They put in wallet. Does that translate into a sale, probably not, BUT you did make it to phase 2. Business cards are slightly overrated and usually end up forgotten and tossed out. Let's face it, if you didn't sell them on your communication skills and talent you're not going to seal the deal with glossy cards with sharp edges.
Duber Bier: A Brief History
EVERYONE'S GOT A LITTLE DUBER IN THEM.
Over the course of a year I had the opportunity to work with the good folks at Dubuque Bier Co. They reached out to me one day before a single hop was even brewed. They gave me the elevator pitch and without hesitation I was on board (I've never been good at negotiating).
Dubuque Bier Co. wanted to brew a bier for the people of Dubuque. We talked about the history of Dubuque and all the potential opportunities it offered. Dubuque has a rich history (the oldest in the state)so we wanted to capitalize on that. For those of you who don't know me I live in a fantasy world of the Rat Pack and when men wore suits and drank whiskey (or bier). So any opportunity I had to design a vintage bier brand I was happier than a seagull with a French fry.
Designed by Adam Zalaznik Design
Dubuque Bier Co. came up with the name "Duber" to show some love to Dubuque and its people. The name was set and the research and branding began. I dove deep into vintage beer labels, packaging, concepts, terrible ideas, and a couple fresh ones. I used inspiration from my personal background to what I thought would be a label that would stick out in a sea of beers. Everyone and their mother these days have a brewery or have a friend who brews their own beer that taste like burnt coffee mixed with motor oil. "Yeah man, smooth on the taste buds" (Dumps in sink while in bathroom).
After a few weeks of back and forth and waiting for the government to take their sweet time approving it all, we were ready. It started out in test markets on draft. Dubuque Bier Co. took the time to get feedback from its fans and critics. The result, a bier that is smooth, crisp, blah, blah, generic words, it's legit, trust me. They listened to what the people had to say and made the necessary changes to the formula and brewing process. What you get is a bier that even this whiskey cat can drink.
I am delighted with the results. I feel the packaging is strong, eye catching, and just my style. I hope you agree and I invite you to go out and purchase a six pack now. As of January 30, 2017 they are available at all Hy-Vee Dubuque stores. You can also find them in Dubuque's vast amount of bars and taverns (we have a ridiculous amount of bars kids). Just look for the ON TAP table tents and posters HOPEFULLY wallpapered all over the establishment..... and don't forget, tell them Adam sent you. They wont know what you're talking about but just do it for me man.
CHEERS!
VINO CHILL + ADAM Z DESIGN= F-U-N & HANGOVERS
I have had the opportunity to work with some old friends on a project that went from a recipe among close friends to a sought after product. I am excited to announce the kick-off of VINO CHILL, a PREMIUM FROZEN WINE SLUSH MIX! Made right here in Dubuque, Iowa.
I built the identity of Vino Chill from the packaging design all the way to the website. I think people will not only love the look and feel of the design but the product itself. I invite you to check out the site and order some for your next gathering. You wont be disappointed. www.vinochill.co
Vino Chill has become a hit with wine lovers and non-wine drinkers. Go to www.vinochill.co to learn more about this up and coming product. If you LIKE and SHARE this post you will be put into a drawing to win 1 of 5 Vino Chill Mix boxes.
Thank you for taking the time to read this and I look forward to watching this product fly off the shelves. -Cheers
THIS IS HOW WE DO IT! (Well, Web Design)
Our priority is to create a website that achieves your strategic goals, while at the same time communicating what makes you or your brand unique, special, and different. Your answers to the following questions will help us estimate the size, scope, and nature of your website, as well as help you think through what it is exactly you would like to create.
Part I - General information
JUST THE FACTS
Who’s the primary contact for this project? Please include name, email, and phone. Do you have an ideal date for website launch? Are there outside considerations that might affect the timeline (e.g. product launches, studio openings)?
Part II - Strategic goals
WHAT IS IT THAT YOU WANT?
Please tell us about the range of work you do, the products you sell, the services you offer, or the content you create. Describe the ideal visitor to your website. Consumers or other businesses? Fashion-forward or more conservative? High-end or budget? Local to you or far-flung? Young or old? When your ideal visitor arrives, what frame of mind are they in? Seeking information? Ready to purchase?
If your ideal visitor visited your website, what would you want them to do before they left? Contact you? Book an appointment? Make a purchase? Subscribe to your newsletter?
Which social media channels (if any) do you think your ideal visitor spends time on? Are you already interacting with them in a marketing capacity? Are you an expert in your field? Do you ever write about your industry?
Part III - Design
HOW DO YOU WANT TO BE SEEN?
Give us the lay of the land. Tell us about your industry and how you fit into it. Newcomer or established? Local, regional, or national? Artisanal or mass market? What brands and/or individuals do you consider competition? What brands and/or individuals would you consider to be design inspiration? What makes you or your business unique/special/different?
Part IV - Nuts and bolts
DOWN AND DIRTY
Do you already have an existing website or domain?
Will anyone else, such as partners or employees, need administrative access to the website?
Will you be able to provide assets for your website?
This would include: all copy (bios, headlines, products, about pages, etc.), images, and a logo or other branding.
Part V - Over to you
Anything else you’d like to tell us about this project?